Bread for sale

With flour-dusted hands, a group of children takes over a Yokohama bakery.

Story and photos by Jack Brockley

“Please come to our store.” The barkers’ cries rise from Fouquet’s Bakery, lifting to the train platform above. “Fresh bread, made by children.”


Customers come. They line up even before the doors open. Several arrive with babes in arms or riding in strollers or clutching grandpa’s hand. Perhaps they’re lured by the sweet, yeasty aroma that bursts into the street whenever the automatic door whooshes open. Maybe they can’t resist the price: only 100 yen per item! (That’s less than a U.S. dollar.) Or maybe they heed the calls of the barkers, a trio of determined 10- to 12-year-old salesgirls from the Yokohama Children’s Home.


In 1991, Fouquet’s owner, Seichi Matsushita (left), was looking for a way to donate the day’s leftovers. Someone suggested the children’s home.

“I talked with the headmaster, and I had another idea, that there was something I could do for the children on Sundays, my days off,” Matsushita says. “Nothing special. Just teach them to make bread, sell bread and enjoy their time together making bread.”

The idea was special enough that, in 2009, the Kiwanis Club of Yokohama recognized Matsushita with the presentation of its annual social welfare award. And special enough that they wanted to help.

Yokohama Kiwanian Masumi Ohara gently rubs a wad of dough into a ball, a demonstration for the young boy at her side who pinches, pinches, pinches the dough. “Too much pinching,” Ohara warns.


Kanami Tsukimura is new to the club. Her husband recently joined Kiwanis and this is her first project. She clearly enjoys the experience. She laughs as children carefully weigh cheese fillings, and she laughs as they sprinkle seeds onto a sheet of rolls.

“I used to bake bread myself,” Tsukimura explains. “This makes me remember those days with happiness.”

Tsuyoshi Yamaguchi is happy too. It’s evident in his calm smile as he observes the chaos in the kitchen.

“This gives the children an opportunity to participate in social work,” says Yamaguchi, who is a member of the children’s home staff. “They don’t get opportunities to make bread. Here, they make it, then sell it and interact with the customers. It’s a very educational experience.”

In less than three hours, the shelves are bare. The croissants? Gone. The sweet bean paste rolls with chili sprigs sprouting from their dimpled tops? Gone. The pizzas, madeleines and crisp sweet raisin donuts?

Gone. Gone. Gone.

This story originally appeared in the October 2017 issue of Kiwanis magazine.

One thought on “Bread for sale

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  1. This is a very good project that will keep children busy be productive and be away from bad influences around. Congratulations 🎊

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